Designers make for some of the most creative people to discuss Product development and management with. They deal with all the quirks, understand the interface flow for consumers. This post is a compilation of recent Design reads that made me realize how much Product knowledge Designers have.
The Broken Window Theory In Product Design by Tobias Van Schneider
In this post, Tobias noticed that on a project he was working on. During the project, he and his team postponed a lot of small little things. “Let’s do it later, in turn,” they said. A classic mistake.
As a result, they felt increasingly less motivated to work on this particular project, he, in turn, felt that everything was falling apart, he wasn’t happy with it but he couldn’t tell what it was that bothered him so much.
That made him think of the Broken Window Theory.
Crafting The First Mile Of Product by Scott Belsky
“In a world of moving fast and pushing out a “minimum viable product,” the first mile of a product’s user experience is almost always an afterthought. The welcome/tour, the onboarding, the explanatory copy, the empty states, and the defaults of your product make up the first mile. Ironically, these crucial components of initial engagement that make up the “top of your funnel” for engaging new users are typically addressed in haste as a product is launched. In some teams, I have even seen these pieces outsourced or delegated to a single engineer or designer to figure out on her own.”
Scott Belsky explains how to build and sustain increasingly inclusive products.
MVPs: Minimum Viable Product Mutants by Jennifer Aldrich
“The basis is that an MVP is a way to get the most bang for your buck when you’re marketing a new product concept. The idea is that you invest the least amount of money and effort possible to give your product idea a market test run, to see if your target audience is even remotely interested. If they aren’t interested, no harm no foul because you made a very small investment. If they are interested, it gives you a green light to invest more time and cash to build out a more substantial version of the product.”
Jennifer Aldrich gives us 4 MVP options.
From Liberal Arts to Product Management by Bo Ren
Realize that the product management route is non-linear full of close approximations, trial and error, and serendipity. Apply the best fit model to your product career development. They should want you as much as you want them. Find a company that looks beyond the piles of cookie cutter resumes and sees value in your non-traditional background.
Bo Ren breaks down how to be a non-traditional product manager.
The New Era of Product Placement: Advertiser-Created Content by Jennifer Hood
Jennifer Hood brings a Marketing spin to Product and Design, expressing the data laced in Product placement and Ads.
“If you are going to try and successfully make some “hidden” ads for your brand just make sure people know your brand is associated with the videos without shoving it down the viewers’ throats. That, and make something great that people want to watch and share… no big deal.”